Known as The Band's Stage, our short form direct response platform reaches more than 36 million homes with more than 100 insertable networks.
The Band's Stage is a short form direct response platform reaching 36mm homes across a national footprint. We offer :30 and :60 direct response inventory on over 100 networks. The Stage brings together multiple smaller footprints (primarily television providers) creating a single, simple to execute platform. One tape, one order, one invoice and a complete post order analysis. For advertisers, this means efficiently reaching new audiences without the burden of buying small platforms individually. For our operating partners, this means reaching new advertisers who require scale and aggregated reporting beyond that which they can offer on their own.
The Band manages more than twenty 24/7 long form shopping channels for several television providers. Each week we air more than 6,000 half-hour programs. Over the past 5 years, we have developed and launched these new shopping channels, providing new audiences for our clients and new revenue for our partners. With a steadfast belief in a transformative approach to the traditional shopping channel industry, The Band is developing and deploying new advanced technologies and reporting across our operating platforms.
It’s in the name, ‘direct response’. The goal has always been just that: get the consumer to respond directly to the commercial with as little friction in the process as possible. Today’s Interactive TV technologies allow everything to happen on-screen rather than off-screen; the commercial, the consumer’s response, the purchase. The Band’s direct response clients (both Short Form and Long Form) can easily enhance their advertising with these interactive features and increase conversion rates by enabling on-screen purchase capablities as opposed to the traditional method of sending viewers to their phone or the internet. Some of the most natural on-screen interactive experiences for the direct response industry include "Click-to-Call" overlays, "Click-to-Buy" overlays, requests for more information, and product marketplaces.
Scale through aggregation. The Band manages both short form and long form direct response unwired networks comprised primarily of ad inventory from television providers. These unwired networks make reaching new audiences simple for our clients and attaining new advertisers possible for our partners. Our clients also have the opportunity to move beyond traditional spot advertising by interactively enhancing their TV ads allowing consumers to respond and purchase, all with the click of their remote.