Known as The Band Stage, our short form platform offers advertisers access to national inventory on three unique footprints; CABLE networks, BROADCAST networks, and LATINO networks.
The Band Stage is a national short form television advertising platform offering advertisers access to inventory of three unique footprints; cable networks, broadcast networks, and Latino networks. Our platforms enables brands to access more than 185 networks on a national scale, all from a single point of contact and a single point of insertion. This is achieved by bringing together advertising inventory from multiple footprints including television providers and cable networks. For advertisers, this means efficiently reaching new audiences without the burden of buying small platforms individually. For our partners, this means reaching new advertisers who require scale and aggregated reporting beyond that which they can offer on their own.
The Band manages more than twenty 24/7 long form shopping channels. Each week we air more than 6,000 half-hour programs. Over the past 5 years, we have developed and launched these new shopping channels, providing new audiences for our clients and new revenue for our partners. With a steadfast belief in a transformative approach to the traditional shopping channel industry, The Band is developing and deploying new advanced technologies and reporting across our operating platforms.
It’s in the name, ‘direct response’. The goal has always been just that: get the consumer to respond directly to the commercial with as little friction in the process as possible. Today’s Interactive TV technologies allow everything to happen on-screen rather than off-screen; the commercial, the consumer’s response, the purchase. The Band’s direct response clients (both Short Form and Long Form) can easily enhance their advertising with these interactive features and increase conversion rates by enabling on-screen purchase capablities as opposed to the traditional method of sending viewers to their phone or the internet. Some of the most natural on-screen interactive experiences for the direct response industry include "Click-to-Call" overlays, "Click-to-Buy" overlays, requests for more information, and product marketplaces.
Scale through aggregation. The Band's TV advertising platforms make reaching new audiences simple for our clients and attaining new advertisers possible for our partners. For clients looking to move beyond traditional spot advertising, our advanced TV platform allows brands to create a more interactive on-screen experience, whether it be through the vast portfolio of consumer engagement offerings or direct purchasing.